Startup Consulting
From a rough idea to something a team can build and an investor can read.
Most startup advice comes from people who have never had to raise the money or ship the thing. I have done both, for my own company. That is the whole difference — I can tell you what an investor will ask, and then go and build the answer.
What this covers
PRDs and roadmaps
Turning an idea into a document a developer can actually build from, and a sequence that ships something real early.
Business models
How the money works — pricing, unit economics, what has to be true for it to make sense.
Pitch decks
The deck that gets the second meeting. Written by someone who has sat on the wrong side of that table.
Financial models
Numbers that hold up when someone pulls at them. Not a template with your name in it.
Data rooms
Everything an investor asks for after they say yes, ready before they ask.
Go-to-market
Positioning, messaging and launch. Getting the first thousand people to care.
How it runs
The honest read first
On the call I tell you what I think is weak. If the idea does not hold, hearing it now is cheaper than hearing it from an investor.
Documents you can use
Not consultant slideware. A PRD a developer builds from, a model you can defend, a deck you can send.
I can build it too
Most consultants hand you a plan and leave. If you want the thing built after, that is the same person — no handover, nothing lost.
No retainer trap
Scoped pieces of work with an end. If you do not need me next month, you should not be paying me next month.
Questions
Have you actually raised money yourself?
Yes — for Teatalz, my own company, where I am Founder and Managing Director. The decks, models and data rooms I write are the ones I have had to defend myself.
Can you help if I have no technical co-founder?
That is the common case. I can write the PRD, build the first version, and hand you something real to show — instead of you paying an agency to interpret a document nobody wrote properly.
Do you take equity instead of fees?
Usually not. Equity makes both sides pretend the work is worth more than it is. I would rather quote a fair number and deliver against it.
What if my idea is still vague?
That is fine, and it is the cheapest stage to fix. Come to the call with the problem you have noticed rather than the solution — we will get to the solution together.
Have a project? Let us talk.
Thirty minutes, no charge, no pitch deck. I will tell you honestly whether I am the right person for it — and what it would take.