Build & Launch
One person who builds the product and then takes it to market.
A developer leaves you with a product nobody has heard of. A marketer leaves you with a plan for a product that does not exist. Most small teams cannot pay for both, and the gap between them is where first launches quietly die. I do both halves, which means nobody hands the work over and nobody blames the other side when it does not land.
What this covers
The build
The actual product — web or app, with the accounts, payments and admin it needs. Written, not assembled out of plugins.
Positioning
What it is, who it is for, and the one sentence that makes someone stop. This is decided before the build finishes, not after.
The launch itself
Landing page, waitlist or signup, the first emails, and the day-one checklist. Everything ready before the announcement, not during it.
First customers
Where they realistically come from for your product. Usually not paid ads at the start, whatever anyone tells you.
Measuring it
What to count and what to ignore. Most launch dashboards measure things that cannot be acted on.
How it runs
A call first
Thirty minutes, no charge. What are you launching, to whom, and by when. If the date is not possible I say so then.
Launch decided early
How it will be launched is agreed while the product is still being built, because that changes what gets built.
Smallest real launch
Something in front of real people early beats a bigger launch three months later that nobody sees.
Honest about reach
I can build and launch it. I cannot make an audience appear from nothing, and I will not pretend otherwise.
Questions
Why one person instead of an agency?
Because the handover between build and marketing is where most small launches break, and with one person there is no handover. For a large product an agency is the right answer and I will say so.
Do you run ads?
I set up the launch and the tracking. Spending money on ads before you know the message works is the most common way to waste a budget, so that usually comes later, if at all.
What if I only want the build?
That is fine — see the web development page. This page is for when you want the launch to be a job for somebody too.
How long does a launch take?
The launch work runs alongside the build rather than after it, so it usually adds days rather than weeks. You get a date on the discovery call.
Have a project? Let us talk.
Thirty minutes, no charge, no pitch deck. I will tell you honestly whether I am the right person for it — and what it would take.